Mindshare has announced the appointment of Snehi Jha as head of Fulcrum across South Asia.
She joins the agency for her second stint having started her career with Mindshare Fulcrum in 2002. Prior to this she was head - product marketing at Meta, where she spent close to a decade.
Jha will be based in Mumbai and report to Amin Lakhani, CEO - South Asia, Mindshare.
Lakhani said, "I am delighted to welcome Snehi as head of Mindshare Fulcrum. Snehi's vast experience and exposure to platforms, brand and media make her the ideal leader. I am confident in her deep industry knowledge and her passion for innovation and DEI which will undoubtedly accelerate good growth and deliver exceptional value to our esteemed client Unilever."
Jha said, "I am thrilled to re-join Mindshare, a company that has always been close to my heart. I look forward to working with the talented team at Mindshare Fulcrum and leveraging our collective expertise to deliver outstanding results for Unilever. Together, we will unlock new opportunities, drive innovation, and create meaningful connections in an ever-evolving media landscape."
In a career spanning close to two decades, she has also worked with ICICI Prudential AMC and HSBC Bank.