Social Media Week comes to India

Social Media Week (SMW), a worldwide event exploring the social, cultural and economic impact of social media, will be hosted in India this year.

Founded in New York by Crowdcentric, a media strategy firm, Social Media Week is organised collaboratively and attended by people from all walks of life. A statement from organisers informed that in under five years of its existence, SMW has become a platform and a community that has grown to more than 1,00,000 members in 26 cities around the world.

SMW in Mumbai will be hosted by R SQUARE Consulting, an integrated marketing services agency. It will be organised from September 23 to 27, at the same time as events in Barcelona, Berlin, Bogotà, London, Los Angeles, Torino, Toronto and Sao Paulo.There will be multiple events of different formats and themes in several venues across each city. Most of these events will be free and can be attended by anyone who is interested, the statement added.

“Mumbai is a world-city that has a great mix of people from the fields of art, culture, cinema, theatre and now conversational media. This richness and diversity, makes it a perfect host city for a global event like the Social Media Week. We are thrilled about our first outing in the country and are confident of a great response,” said Toby Daniels, founder and executive director, Social Media Week, and CEO, Crowdcentric.

In 2013, the event has a global theme that will explore openness in a connected and collaborative world. Hemant Soreng, director, Social Media Week Mumbai, added, “India is witnessing a social media revolution, with the country witnessing tremendous interest and innovation across many platforms. We believe it is the right time to bring an event of this stature to India, as we hope to encourage more people and brands to adopt newer and smarter platforms of sharing ideas.”

SMW has partnered with Group M and Genesis Burson-Marsteller to organise the event in India.