Campaign India Team
Oct 27, 2022

Sony Pictures Networks India rebrands channel portfolio

Makes changes to align with its global ethos

Sony Pictures Networks India rebrands channel portfolio
Sony Pictures Networks India (SPNI) has rebranded all its network channels in the country. The rebrand comes on the back of the network deciding to be more aligned with Sony's global brand ethos.
NP Singh, MD and CEO, SPNI, said, “The power of the Sony brand and its values have driven our work ethics so far, and today, it reflects in our channel-brand architecture as well. The work that we started three years ago has now reached fruition. We are creating a powerful unified entertainment conglomerate with a broader appeal by refocusing our existing channel portfolio in its latest look and feel.” 
 
According to a statement from Sony, the new branding colours are energetic and inspiring. 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

4 hours ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

5 hours ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

5 hours ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.