Campaign India Team
Sep 19, 2011

Spikes Asia 2011: Roundup of Day 1

Videos, photo gallery, reports and a blog from the first day of the advertising festival

Spikes Asia 2011: Roundup of Day 1

It was an easy start to Spikes Asia on 18 September 2011.

Click here to watch a video roundup of the day captured by Campaign India's multimedia content producer Radhika Joshi, and an interview with Terry Savage, festival chairman, Cannes Lions.

Click here for reports from two of the seminars held yesterday - the first on consumer co-creation, the second on advertising in Korea.

Click here for a blog by Campaign India's assistant editor Arati Rao.

Click here to view a photo gallery from the day.


 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

2 days ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

2 days ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

2 days ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.