WATCH what James Thompson, Michael Wall, KV Sridhar, Stephen Kim, Jason Scott and Sonal Dabral had to say when asked about recent work coming from APAC that they found interesting, plus a roundup of events on Day 2
In keeping with the focus on Asian creativity at Spikes, we asked six industry experts to talk about some interesting pieces of work that they've seen in the region.
WATCH what Diageo's James Thompson, Lowe + Partners' Michael Wall, Leo Burnett India's KV Sridhar, Microsoft Advertising's Stephen Kim and Jason Scott, and Bates141's Sonal Dabral had to say.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Madison Media is the outgoing media partner, after bagging the account in 2019.
Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.
A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.
Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
