WATCH what James Thompson, Michael Wall, KV Sridhar, Stephen Kim, Jason Scott and Sonal Dabral had to say when asked about recent work coming from APAC that they found interesting, plus a roundup of events on Day 2
In keeping with the focus on Asian creativity at Spikes, we asked six industry experts to talk about some interesting pieces of work that they've seen in the region.
WATCH what Diageo's James Thompson, Lowe + Partners' Michael Wall, Leo Burnett India's KV Sridhar, Microsoft Advertising's Stephen Kim and Jason Scott, and Bates141's Sonal Dabral had to say.
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The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
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In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.
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