It was a Grand Prix shower for India at Spikes Asia 2019 as BBDO, DDB Mudra, Dentsu Webchutney, FCB India, Leo Burnett and TBWA won one each.
Indian agencies won a total of 60 metals on the night.
Like at Cannes, Dentsu Webchutney was the most awarded Indian agency on the night in Singapore too with 20 metals (seven Bronze, seven Silver, five Gold and a Grand Prix).
Wunderman Thompson followed in terms of metals with eight (two Bronze, five Silver and a Gold).
Here are the winners by category. (Agency tally below)
Brand Experience and Activation
FCB India's 'The Open Door Project' for The Millennium School won the Grand Prix in this category.
Dentsu Webchutney won a Gold and Silver for Flipkart's 'Hagglebot'. The agency also won Bronze for Swiggy's 'Voice of Hunger'.
Creative E-Commerce
Dentsu Webchutney's 'Hagglebot' for Flipkart won the Grand Prix in this category.
Creative Effectiveness
India won three out of the four awards in this category.
DDB Mudra won the Grand Prix for its 'Project Free Period' for Stayfree. The entry also won a 'Creative Effectiveness Spike'.
FCB India also won a 'Creative Effectiveness Spike' for The Times of India’s Sindoor Khela - '#NoConditionsApply'.
Design
Wunderman Thompson won Gold for Jimmy Nelson Foundation's 'Blink Test'. The entry also won Silver.
Leo Burnett bagged Bronze for 'Beat of a billion' for Spotify.
TBWA India also won Bronze for Neurogen's 'One Mindful Mind'.
Digital
Dentsu Webchutney's 'Voice of Hunger' for Swiggy won Gold.
Grey Group and Leo Burnett won Bronze each for 'Breast Buffer' - ALT Balaji and '#StopMithani' - HDFC Bank respectively.
Publicis Singapore won Bronze for Vicks India's '#OneInAMillion'.
Direct
Dentsu Webchutney won three Silvers for Flipkart's Hagglebot.
Leo Burnett won Bronze for '#StopMithani' for HDFC Bank.
Wunderman Thompson bagged a Bronze too for Jimmy Nelson Foundation's 'Blink Test'.
Entertainment
Dentsu Webchutney won two Golds and a Bronze. One Gold and Bronze came for 'Uri: The Surgical Strike'. The other Gold was for Swiggy's 'voice of hunger'.
Grey Group won Bronze for Gilette's 'The Barbershop Girls'.
Publicis Singapore also won Gold for 'One in a million' (Vicks).
Film Craft
Wunderman Thompson bagged three Silvers and a Bronze for Jimmy Nelson Foundation's 'Blink Test'.
Offorad Films won a Silver and two Bronze metals for Vicks' 'One in a million'.
Film
DDB Mudra's 'Superheroes' for Hotstar won a Silver.
Grey Group India bagged Silver for 'The Barbershop Girls' for Gillette.
Wunderman Thompson also won Silver for Jimmy Nelson Foundation's 'Blink Test'.
Leo Burnett's 'Bittu - The 75-year old student' for P&G Shiksha won Bronze.
Publicis Singapore won Gold and four Silvers for Vicks India's 'One in a million'.
Glass
BBDO India's 'Sons #ShareTheLoad' won the Grand Prix in this category.
Healthcare
Leo Burnett won the Grand Prix for HDFC Bank's '#StopMithani'.
Current Global won Silver for 'Can Yoga Sell Lubricants' for Castrol.
TBWA India won Bronze for 'One Mindful Mind' for Neurogen NER.
Media
MullenLowe Lintas Group won two Silvers for Lifebuoy Germ Nashini.
Dentsu Webchutney won five metals in this category. It won a Silver and Bronze each for 'Code Name: Uri'. It won two Bronze for 'Chai-fi' for Keo and one Bronze for Flipkart's 'Hagglebot'.
DDB Mudra won a Bronze too. The win came for 'Make Your Choice' for McDonald's.
Mobile
Dentsu Webchutney won Silver for its 'Voice of hunger' campaign for Swiggy.
Music
Grey Group India won Silver for Gilette's 'The Barbershop Girls'.
Outdoor
McCann Worldgroup India both of India's Bronze wins in this category.
One came for its 'cure' campaign for Mindopeners while the other was for 'touch me not' for Parinaam Foundation.
Radio
McCann Worldgroup India bagged a Silver for Moov's 'Mother' entry.
Print and Publishing
TBWA India bagged the Grand Prix for 'One Mindful Mind' for Neurogen NER.
Famous Innovations bagged a Silver for its Tadoba Wildlife Sanctuary campaign.
Print and Outdoor
Akzonobel bagged Bronze for its 'Painted by Paint' campaign.
PR
Dentsu Webchutney won a Gold, Silver and Bronze each in this category. The Gold and Bronze wins came for 'Code name: Uri' while the Silver was for Swiggy's 'Voice of Hunger'.
Leo Burnett won Silver for HDFC Bank's #StopMithani'.
Current Global won Bronze for 'Can yoga sell lubricants' for Castrol CRB Turbomax.
Agency tally (DDB Mudra and FCB India's wins in the Creative Effectiveness category are counted as Gold).
Agency |
Bronze |
Silver |
Gold |
Grand Prix |
Total |
Akzonobel |
1 |
|
|
|
1 |
BBDO |
|
|
|
1 |
1 |
Current Global |
1 |
1 |
|
|
2 |
DDB Mudra |
1 |
1 |
1 |
1 |
4 |
Dentsu Webchutney |
7 |
7 |
5 |
1 |
20 |
Famous Innovations |
|
1 |
|
|
1 |
FCB India |
|
|
1 |
1 |
2 |
Grey Group |
2 |
2 |
|
|
4 |
Leo Burnett |
4 |
1 |
|
1 |
6 |
McCann Worldgroup India |
2 |
1 |
|
|
3 |
MullenLowe Lintas Group |
|
2 |
|
|
2 |
Offroad Films |
2 |
1 |
|
|
3 |
TBWA |
2 |
|
|
1 |
3 |
Wunderman Thompson |
2 |
5 |
1 |
|
8 |