The Work
Campaign India Team
Sep 19, 2017

Star Bharat inspires the nation to burn its fears

Watch the campaign conceptualised by Leo Burnett and Star India here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

4 Adland under scrutiny: CCI raids top agencies over alleged price-fixing

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

Junglee Rummy gets Ajay Devgn
Advertising
Feb 20, 2023
Campaign India Team

Junglee Rummy gets Ajay Devgn

Samsonite India showcases strength with Amitabh Bachchan, Mithali Raj and Yuvraj Singh
The Work
Jan 02, 2023
Campaign India Team

Samsonite India showcases strength with Amitabh ...

Exxaro appoints Ajay Devgn as brand ambassador
Marketing
Jul 18, 2022
Campaign India Team

Exxaro appoints Ajay Devgn as brand ambassador

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report
Marketing
Mar 20, 2023
Campaign India Team

Smriti Mandhana and Mithali Raj are the most liked ...

Just Published

Fooling with flair: Brands indulge in playful tricks for the Fool's Day
Advertising
20 hours ago
Campaign India Team

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

A tale of two campaigns: Borrowing from the past without looking at recent history?
Advertising
21 hours ago
Sumit Chaurasia

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

65% IPL enthusiasts recall campaigns backed by influencers: Study
Marketing
22 hours ago
Campaign India Team

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

Heineken appoints WPP for global shopper and commerce marketing
Advertising
23 hours ago
Campaign India Team

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.