Campaign India Team
Jul 06, 2023

Star Sports acquires television broadcast rights for Lanka Premier League

Used to be broadcast on Sony Pictures Network

Star Sports acquires television broadcast rights for Lanka Premier League
Star Sports has bagged the media rights for the upcoming Lanka Premier League (LPL) 2023, scheduled to be played in Sri Lanka from 30 July to 21 August.
 
With these broadcast rights, the sports network will telecast the league live, exclusively in India, Sri Lanka, Pakistan, Bangladesh, Bhutan, Nepal, Maldives, and MENA region including UAE.
 
Anil Mohan Sankhdhar, founder and CEO, IPG Group — the official rights holder of LPL, said, “We are delighted to announce Star Sports as the official television broadcaster for the fourth edition of the Lanka Premier League 2023. Since the inception of the LPL, it has not only showcased an exciting brand of cricket but also provided a platform for Sri Lankan cricket to steadily churn out talented cricketers. With committed stakeholders like Star Sports, we are very excited to bring the global cricketing audience an opportunity to not only witness an extremely competitive and captivating brand of T20 cricket but also dish out unmatched non-live cricketing content for fans across India, Sri Lanka, the subcontinent and MENA region."
 
Samantha Dodanwela, tournament director, Lanka Premier League 2023, said, "I am highly confident that the Lanka Premier League 2023 is going to reach new heights in terms of competitiveness among teams and excitement among fans, thus elevating the tournament to a new level; hence, having a renowned Broadcaster like Star Sports take the tournament to the doorstep of a wider audience is highly welcome."
 
A Star Sports spokesperson said, “We welcome this exciting association with LPL. The league has witnessed thrilling action and a great fan base across the subcontinent and MENA region. With this association, the upcoming season will be able to reach a wider audience. We look forward to a great collaboration and a memorable experience for the fans."
 
 
 
Source:
Campaign India

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