Campaign India Team
Dec 06, 2022

Star Sports aims to create history with the women in blue

Watch the film conceptualised in-house here

Star Sports has rolled out a campaign #BlueKnowsNoGender in the lead-up to the ICC Women’s T20 World Cup 2022. 
 
Conceptualised by the in-house team of Star Sports, the film aims to highlight how the new wave of Indian women cricketers are creating history into ‘her story’ through their winning strides.
 
The film showcases various achievements and inspirational stories scripted by Indian cricket. It then goes on to say that while history has always favoured ‘his story’, there’s a new wave of dynamic cricket which has come to the fore. The film showcases that riding on this new wave is the India Women’s team, who have made immense strides in their cricketing agility. 
 
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

7 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

8 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

8 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.