Star Sports has rolled out a campaign #BlueKnowsNoGender in the lead-up to the ICC Women’s T20 World Cup 2022.
Conceptualised by the in-house team of Star Sports, the film aims to highlight how the new wave of Indian women cricketers are creating history into ‘her story’ through their winning strides.
The film showcases various achievements and inspirational stories scripted by Indian cricket. It then goes on to say that while history has always favoured ‘his story’, there’s a new wave of dynamic cricket which has come to the fore. The film showcases that riding on this new wave is the India Women’s team, who have made immense strides in their cricketing agility.
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