Sunder Biscuit has announced the appointment of Buzz Makers for its digital duties.
The agency will be responsible for the brand's digital strategy. Furthermore, it will look after its creatives for the domestic market, export market, and retail.
The account was won post a multi-agency pitch and will be handled by Buzz Makers' Mumbai office.
Vikram Setiya, managing director, Sunder Biscuits, said, “We believe in delivering our customers a wide range of products that satisfy their unique taste buds. With our premium quality products and long legacy, we realised that there was also an integral need to make the most out of the ever-evolving social media landscape. And with our partnership at Buzz Makers, we are hoping to achieve exactly that. We aim to build and cater to our potential audience on social media with a fun and creative approach. Buzz Makers’ understanding of the brief and delivering tenfold what was expected of them made us go ahead with them as our digital marketing partners. With our creative and engaging content, we wish to entertain millions in the future and satisfy their munchies with our diverse range of snacks.”
Krishnaa D Jajoo, founder, Buzz Makers, said, “Over the years we have built a strong reputation in the areas of digital marketing solutions and delivery. Through our expertise in digital storytelling, and our creative, media, and tech team’s collective effort, we will be able to help Sunder Biscuit transform its digital presence into something that’s been talked about often. This collaboration has a long way to go but I am glad that it’s headed in the right direction.”
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