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TBWA\India has snared the creative business of the India Today Group brands Mail Today and Meow FM, from the incumbents Capital Advertising and VNS, respectively.The win follows a multi-agency pitch that also included Pickle and Capital Advertising. The account size is pegged at Rs 10-15 crore.Said Devesh Rai, marketing head of the two brands, “We believe TBWA\'s disruptive thinking and creative solutions will give our brands the edge they deserve in their respective categories.”
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