India Today has announced a partnership with Dunki, a film featuring Shah Rukh Khan, Taapsee Pannu and Vicky Kaushal, and directed by filmmaker, Rajkumar Hirani.
Through this partnership India Today aims to extend its brand tagline 'making sense of India'.
To leverage this association a 360-degree campaign has been rolled out, which consists of a film featuring Khan. In the film, Khan reveals how ‘Dunki’ and India Today share a similar vision of resonating with diverse India.
The film is set to release today (21 December).
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