India has secured ten shortlists at The Festival of Media Global 2012 to be held at Montreux, Switzerland, from April 15-17 2012. Among the media agencies from the country, Mindshare is leading with five shortlisted entries followed by Maxus with two. MEC, Mediacom and Lodestar UM have bagged one shortlist each.
Here are the shortlisted entries:
Sno. | Category | Campaign | Country | Brand |
1 | Best Communication Strategy |
Change the Game |
Mindshare
|
Pepsi
|
2 | Best Communication Strategy |
Making of a Superstar |
Mindshare | Lux |
3 | Best contribution to a campaign by a Media owner |
Making of a Superstar |
Mindshare/GeminiTV | Lux |
4 | Best Entertainment Platform |
Little Big Film Maker |
Mindshare | Surf Excel |
5 | Best Use of Content |
Little Big Film Maker |
Mindshare | Surf Excel |
6 | Best Use of Emerging Technology | Customising technology to create World's first light powered Facebook app, mobile app, billboard | Maxus Bangalore | Titan HTS |
7 | Best Use of Emerging Technology |
Technology helped save 100,000 lives |
Maxus | Vodafone India |
8 | The Creative Use of Media Award |
Auto Rickshaw |
Mediacom India | Duracell |
9 | The Creative Use of Media Award |
Night Hammer |
MEC | Colgate |
10 | The Effectiveness Award |
It's a great time to be a family |
Lodestar UM | Microsoft |