Campaign India Team
Aug 05, 2009

Tequila\India strengthens Mumbai operations

Tequila\India, TBWA\India's integrated marketing services arm, has strengthened its Mumbai operations. The agency has recently appointed Vinod Vijaykumar as senior general manager. Vijaykumar (pictured, left) has been promoted from the post of general manager, south with additional responsibility of the west region.

Tequila\India strengthens Mumbai operations

Tequila\India, TBWA\India's integrated marketing services arm, has strengthened its Mumbai operations. The agency has recently appointed Vinod Vijaykumar as senior general manager. Vijaykumar (pictured, left) has been promoted from the post of general manager, south with additional responsibility of the west region.

In addition to Vijaykumar, the agency has also roped in Ravi Pinto as client services director. Pinto (pictured, right) moves in from Ogilvy Action. Pinto has over eight years of experience in brand activation and has also worked on clients such as World Gold Council, Tata Housing, e-Serve, ICICI Venture, Vodafone, Pidilite, HSBC, Barclays and Taxsmile.
 
Speaking about the appointments, John Mathew, managing director and national creative director, Tequila\India said, "Vinod, having spent three years with Tequila\, has been instrumental in making us a force to reckon with in the South. He has nurtured key businesses in Bangalore such as Tata Goldplus, Spar, SABMiller, Apple and Titan Eye Plus. Ravi comes with significant experience in all aspects of brand activation and direct customer engagement. I wish both of them success.”

Speaking about Tequila\India's focus in the region, Mathew said, "We are aggressively investing in Mumbai across functions. We already have a strong field executions team in the region because we believe that seamless integration of planning, creative and execution is the key to delivering efficient and cost-effective marketing services to clients. Tequila\ has acquired sizeable business in Mumbai in the last two quarters, and is now a strong contender for several key accounts. Before the end of the year, we will also be adding considerable width to our offer by adding on new and relevant competencies.”

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Affle targets 900% growth by 2035 with AI-powered ...

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

17 hours ago

Publicis Groupe South Asia appoints Paritosh ...

Snehasis Bose takes on the role of group chief strategy officer for BBH India.

18 hours ago

Franklin Templeton courts change—but will women and ...

With #ChangeTheSoch and ‘Date A Mutual Fund,’ the brand bets on social shifts and Gen Z’s investment mindset—will it pay off?

20 hours ago

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.