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Jul 03, 2012
‘The strength for India, is to remain as India’
India took centrestage at the Cannes International Festival of Creativity 2012. David Rowan, the UK editor of Wired Magazine moderated, as R Balki, chairman and chief creative officer, Lowe Lintas India, and film director Shekhar Kapur, reflected on the many challenges in marketing to our inimitable nation. Edited excerpts.
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