Thums Up shifts creative mandate to Lowe Lintas

The Coca-Cola Company has announced the appointment of Lowe Lintas as its creative agency post a multi-agency pitch. The agency's Delhi office will handle the account. 

 

Shrenik Dasani, vice president, sparkling category, Coca-Cola India and South West said, “For over 40 years running, Thums Up has brought the taste of thunder to Indian taste buds. It has always been a unique icon of masculinity which reminds us that heroism is a choice, that we can unleash our true potential if we only choose to push the boundaries of self-belief.  We are very excited to continue finding refreshed expressions of this thought, now with our new partner - congratulations to Lowe Lintas on winning the pitch and agreeing to join hands with us. This partnership comes at a truly epic stage of our journey, as we move ever closer to reaching the 1 billion-dollar mark, and as the brand begins to expand beyond India, into South-West Asian markets. We couldn’t have thought of a better ally to help us take the thunder deeper into Indian youth’s hearts and minds.”

 

Naveen Gaur, deputy CEO, Lowe Lintas, said, "We are thrilled to have won Thums Up, the iconic Cola brand of the country!  Lowe Lintas is known for creating and nurturing leader brands.To be awarded a brand like Thums Up that is already India’s icon is a great compliment to our brand building capabilities."

 

The scope of the account includes creative services for Thums Up and its brand extensions.