Times Television Network increases advertising rates by over 20 pc

Times Television Network has announced new ad rates for its bouquet of channels comprising Zoom, Times Now, ET Now and Movies Now by upwards of 20 percent, effective April, 1, 2011.

Announcing the new tariff, Sunil Lulla, managing director and chief executive officer, Times Television Network said, “Times Television Network is a very uniquely positioned Television bouquet which offers distinctive entertainment and quality information to urban affluent audiences and reaches 35 percent more viewers than the previous year. Each of our channels has a successful track record and has contributed to growing its category. The ad rates reflect the true value we offer to our very valued customers. We will continue to be differentiated, competitive and ahead of the curve.”

Besides advertising and branded content solutions, the Times Television Network has scaled its subscription business via the Bennett, Coleman Distribution joint venture, Prime Connect. The Network is also focusing on generating revenue from syndication and digital streams.