Campaign India Team
Feb 10, 2022

Tonic Worldwide wins So Good's digital creative mandate

Account won post a multi-agency pitch

Tonic Worldwide wins So Good's digital creative mandate
Tonic Worldwide has bagged the digital creative mandate for So Good. The account was won following a multi-agency pitch.
 
So Good is a plant-based beverage brand that falls under the Life Health Foods cluster. The agency’s Mumbai office will handle the account.
 
Rohit Bhagat, GM, Life Health Foods India, said, "By collaborating with Tonic Worldwide, the So Good brand wants to establish its leadership position in the plant-based category. We feel there is a synergy in the innovative approach of our brand that resonates with the fresh approach that Tonic Worldwide has towards creating a consumer-centric brand with their strategic thinking. I am confident that together with Tonic Worldwide, we will be able to build a brand that carves out a niche in the consumer's mind, a healthy, 'So Good' option of a beverage."
 
Unmisha Bhatt, co-founder, and CSO, Tonic Worldwide, said, "This is a passion category for us, and it's exciting to be a part of the brand journey when there is an opportunity for category expansion. Growing a plant-based beverage brand in a country where dairy is a staple is not only challenging but gives us an opportunity to do some exciting things that disrupt the market. What we aim to do is give people more and more reasons to consume the product and increase the versatility and scope of usage beyond the niche."
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

2 days ago

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

2 days ago

Alphabet posts 15% revenue increase for Q3

Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.

2 days ago

Dazzle, sparkle, sell: Brands fire their creativity ...

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.