Tribes has announced the launch of a 'non-traditional creative agency' 1.618 Studios.
Through 1.618 Studios, it aims to craft bespoke designs and communications for OOH, retail and digital media.
The non-traditional creative agency derives its name from the 'golden ratio,' a mathematical concept applied to imbue harmony and aesthetic balance into design.
The agency will offer outdoor to digital design solutions. On the retail front, the agency will offer services that include KV creation and POSM designing.
Furthermore, 1.618 Studios also strives to conceptualise and design brand experience centres.
S Kartik Sharma, group CEO, Omnicom Media Group, said, "Which has been partnering with Tribes for a long time, said, “Max Pub, a unit of Tribes, has been a great partner to OMG and have delivered some fantastic solutions for our clients. With this new creative agency launch it’s a step in the right direction and I believe it will bring back creativity to the forefront and is the need of the hour. I am sure this new initiative from Tribes will further strengthen Tribes' offering and we wish them the very best.”
Gour Gupta, chairperson, Tribes Group, said, “Brands want to move beyond using screen grabs of their TVCs with minor adapts for their OOH campaigns because they don’t even break the clutter, let alone enhance brand recall. The true potential of digital billboards and anamorphic hoardings needs to be explored further. We want to help these brands truly connect with their audiences and get their money’s worth in non-traditional spaces.”
