TVS Srichakra assigns creative duties to Rediffusion Chennai

Rediffusion Y&R Chennai has won the creative duties for TVS Srichakra Limited following a multi-agency pitch.

Commenting the account win, Amitava Sinha, chief operating officer, South and East, Rediffusion Y&R, said, "We are delighted to have this significant new business win in Chennai and it is all the more satisfying because it was won after a competitive pitch. We are in the process of bolstering our Chennai set-up and hope to become more aggressive there in the coming months"

Commenting on their choice of agency,
M Sivasubramannian, vice president, domestic businesses, TVS Srichakra said, "While we found Rediff's approach to be most aligned to our own thinking on the brand at this point in time, their suggested creative solutions were refreshingly different and should take the brand to the next level."

Some of the other accounts handled by Rediffusion Y&R, Chennai include ITC Classmate, Colour Crew and Paperkraft, Cholam MS General Insurance, Lotte India Corporation and Cavinkare.