Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1-10 February.
Etihad Airways
Likes: 15,334
Shares: 1,16,291
PaisaBazaar.com
Likes: 4,667
Shares: 10,710
UltraTech Cement Ltd
Likes: 1,698
Shares: 9,359
Kolte Patil Developers Ltd
Likes: 1,292
Shares: 447
My Little Moppet
Likes: 1,281
Shares: 1,177
Manforce Condoms
Likes: 1,200
Shares: 32,501
HorlicksIndia
Likes: 644
Shares: 55,665
Raffles Hotels & Resorts
Likes: 582
Shares: 24,100
VVD
Likes: 512
Shares: 338
Forevermark
Likes: 503
Shares: 60,644
ICICI Pru Life
Likes: 494
Shares: 45,328
Central Official Page
Likes: 449
Shares: 1,39,489
Mahindra Thar
Likes: 431
Shares: 1,30,881
Colorbar usa
Likes: 352
Shares: 90,879
magicbricks
Likes: 326
Shares: 71,739
Adani Group
Likes: 240
Shares: 48,817
Reliance Trends
Likes: 235
Shares: 3,18,943
True Blue Brand
Likes: 208
Shares: 361
Aditya Birla Capital
Likes: 148
Shares: 6,157
Hafele India Pvt. Ltd
Likes: 138
Shares: 8,461
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