Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-28 February.
Kopiko India
Shares: 644
Likes: 79
Cadbury Fuse
Shares: 507
Likes: 19,816
Emami Cement
Shares: 449
Likes: 3,779
Manforce Condoms
Shares: 277
Likes: 25,796
Chilis North & East India
Shares: 202
Likes: 31,326
Make it Ezee
Shares: 192
Likes: 14,304
Cafe Coffee Day
Shares: 182
Likes: 2,19,747
Liva Fluid Fashion
Shares: 150
Likes: 36,623
Reliance General Insurace
Shares: 130
Likes: 5,738
Practo
Shares: 117
Likes: 38,506
Karvy Growth Hub
Shares: 112
Likes: 191
ICICI Pru Life
Shares: 104
Likes: 35,889
Tata AIA Life Insurance
Shares: 98
Likes: 36,143
Saridon
Shares: 55
Likes: 756
20Something Life
Shares: 46
Likes: 23,109
Reliance Trends
Shares: 38
Likes: 1,01,315
Nicotex India
Shares: 35
Likes: 3,685
HDFC Home Loans
Shares: 34
Likes: 27,329
Panasonic 4K Imaging Club
Shares: 31
Likes: 16,868
Croma Retail
Shares: 29
Likes: 14,214
