Campaign India Team
Mar 05, 2019

Unmetric Engagement Meter: Twitter top 20 (21-28 February)

Posts from State Bank of India, Appy Fizz, Redmi and more...

Unmetric Engagement Meter: Twitter top 20 (21-28 February)
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.  
 
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
 
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Twitter basis the Unmetric Engagement Score.  
 
These are the ones at the top on the basis of retweets, from over a thousand with an engagement score of 1000, from 21-28 February.
 
State Bank of India
Retweet count: 750
Favourite count: 10,732
Appy Fizz
Retweet count: 712
Favourite count: 1,739
Redmi India
Retweet count: 628
Favourite count: 9,503
Samsung Mobile India
Retweet count: 592
Favourite count: 2,118
Lufthansa India
Retweet count: 371
Favourite count: 3,462
Reebok India
Retweet count: 337
Favourite count: 614
ICICI Bank
Retweet count: 308
Favourite count: 3,313
TVS Credit
Retweet count: 270
Favourite count: 298
Swiggy
Retweet count: 259
Favourite count: 685
dineout
Retweet count: 252
Favourite count: 282
Qualcomm India
Retweet count: 228
Favourite count: 1,974
Lay's India
Retweet count: 217
Favourite count:  159
Punjab National Bank
Retweet count: 217
Favourite count: 344
Nissan India 
Retweet count: 199
Favourite count: 674
Grofers
Retweet count: 198
Favourite count: 212
Airtel Payments Bank
Retweet count: 198
Favourite count: 2,562
Mi India
Retweet count: 194
Favourite count: 1,817
Indian Oil Corporation Ltd.
Retweet count: 194
Favourite count: 1,358
Federal Bank Ltd
Retweet count: 192
Favourite count: 215
Daikin India
Retweet count: 187
Favourite count: 206
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Campaign India PR Awards 2025: Winners announced

Value 360, MSL, On Purpose shine at the industry celebration for communication professionals.

15 hours ago

Programmatic controlled 88% of ad impressions in ...

The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

16 hours ago

Should brands compensate consumers for their data?

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.

17 hours ago

ASCI partners with gaming bodies to curb illegal ...

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.