Digital

Campaign India Team

May 06, 2019

Unmetric Engagement Meter: Twitter top 20 (21-30 April)

Posts from Mahindra Rise, Thums Up, Benetton and more...

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Unmetric Engagement Meter: Twitter top 20 (21-30 April)

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.

The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.

For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Twitter basis the Unmetric Engagement Score.

These are the ones at the top on the basis of retweets, from over a thousand with an engagement score of 1000, from 21-30 April.

Mahindra Rise

Retweet count: 3,542

Favourite count: 8,041

Birds are losing their habitats at an alarming rate, but you can help save their home. Tweet to us, and we will plant a tree on your behalf to #ProtectOurSpecies. #RiseForGood #EarthDay #EarthDay2019 #RiseAgainstClimateChange
— Mahindra Rise (@MahindraRise) April 22, 2019

Thums Up

Retweet count: 1,018

Favourite count: 2,216

Thunder is about to strike. How will @urstrulyMahesh #TakeCharge this time? #ChargedWithThumsUp pic.twitter.com/pkSJO7mx65
— Thums Up (@ThumsUpOfficial) April 28, 2019

Benetton India

Retweet count: 896

Favourite count: 9,947

It's time to take a stand. It's time to voice your opinion. It's time to silence the wrong. It's time to #ShowThemPower. It's time to be #UnitedByVote. pic.twitter.com/tQtitYBCkC
— Benetton India (@benetton_india) April 24, 2019

Amul

Retweet count: 703

Favourite count: 2,961

#Amul Topical: Our support to Sri Lanka... pic.twitter.com/FtIx7LGA23
— Amul.coop (@Amul_Coop) April 23, 2019

Big Bazaar

Retweet count: 612

Favourite count: 351

It’s time to retweet and #DecideYourPrice for Aristocrat Saphire Trolley. Every retweet reduces the product price by ₹.10 https://t.co/5998tL24M8 pic.twitter.com/vbO1TVQPFP
— Big Bazaar (@BigBazaar) April 25, 2019

Samsung Mobile India

Retweet count: 600

Favourite count: 5,543

For @mipaltan forgetting to carry their wallet is not a problem, thanks to their #GalaxyA70. Retweet and name the feature that lets @mipaltan pay safely & securely, everywhere. #BuiltfortheEraofLive #GalaxyA70withMIPaltan For T&Cs visit https://t.co/jQwmKDUUM5 pic.twitter.com/M06qyBIGye
— Samsung Mobile India (@SamsungMobileIN) April 26, 2019

Uber Eats India

Retweet count: 573

Favourite count: 8,173

Special delivery for Mr. #Stark #AvengersEndgame #EndGameIsHere #Shawarma #UberEatsIndia #UberEats pic.twitter.com/ogqw0mORQ0
— Uber Eats India (@UberEats_IND) April 25, 2019

Ticket New

Retweet count: 514

Favourite count: 818

#ContestAlert: As we get closer to the #Endgame, we will do #whateverittakes to make you watch the great grand finale. RT and follow us to enter. #Avengers #AvengersEndgame #AvengersEndgameOnTicketNew pic.twitter.com/tTBbOXRY6l
— TicketNew (@TicketNew) April 23, 2019

OnePlus India

Retweet count: 364

Favourite count: 2,934

Sometimes we forget the significance of a number. An icon of perfection and beauty that has always inspired the extraordinary. Here's our 7. #OnePlus7 pic.twitter.com/7VFdP9r5XF
— OnePlus India (@OnePlus_IN) April 23, 2019

Durex India

Retweet count: 362

Favourite count: 2,266

#DontSpoilTheEndGame. To buy Durex Air, click on https://t.co/vTeR5tKnhZ. #AvengersEndgame pic.twitter.com/t8BL59hEJz
— Durex India (@DurexIndia) April 25, 2019

Redmi India

Retweet count: 360

Favourite count: 1,982

#48MPChallenge Alert
Do you have an eye for detail like the #RedmiNote7Pro? Guess the place in the picture captured on the #48MPCameraBeast and win F-codes.
RT if you got the answer right. pic.twitter.com/NNf0DN32Mh
— Redmi India (@RedmiIndia) April 21, 2019

Kingfisher Beer

Retweet count: 341

Favourite count: 3,398

Chennai, here's the #GoodTimesAnthem that YOU helped create feat. @dopeadelicz!
Get grooving to the #KFNambaCityRap now �� #UnitedByGoodTimes pic.twitter.com/LuMP0smPjK
— Kingfisher (@kingfisherworld) April 26, 2019

ICICI Lombard GIC

Retweet count: 320

Favourite count: 1,844

Here's something interesting to look forward to. Guess the right answer and you could win exciting goodies. Send us your answers, tag 3 friends and win a chance to be the lucky one. #ContestAlert pic.twitter.com/0UxdI8vYcx
— ICICI Lombard GIC (@ICICILombard) April 24, 2019

OPPO India

Retweet count: 318

Favourite count: 700

Ingeniously engineered, our Marvel's Avengers Limited Edition OPPO F11 Pro is coming soon.
Can you guess which character this is? #OPPOxAvengers
T&C Apply: https://t.co/zM0ToSyGFd pic.twitter.com/eLsiWSn0Gk
— OPPO India (@oppomobileindia) April 23, 2019

Zomato India

Retweet count: 297

Favourite count: 754

Some results aren't in your hands, some are. pic.twitter.com/uXP9kmv36l
— Zomato India (@ZomatoIN) April 27, 2019

Paytm Travel

Retweet count: 293

Favourite count: 294

#Contestalert - Here's your chance to win a free trip to #Thailand. All you need to do is share this post on your twitter handle by 2nd May '19.
Detailed T&Cs here - https://t.co/gZPc48y2kj #PaytmBus #BigBus
— Paytm Travel (@PaytmTravel) April 29, 2019

Vivo India

Retweet count: 267

Favourite count: 449

If you owned a team, who would you pick as the captain and why? Share your answers using #PerfectFan #VIVOIPL #(YourCity) & stand a chance to watch the match LIVE in your city.

Check TnC: https://t.co/bECpOMCHpJ pic.twitter.com/uU5aSYzWWU
— Vivo India (@Vivo_India) April 23, 2019

Punjab National Bank

Retweet count: 248

Favourite count: 359

#ContestAlert: How well you know your Earth? This #EarthDay, Participate in the PNB #IKnowMyEarth contest. Solve the crossword and win big. Do not forget to tag your friends! pic.twitter.com/vGVb2Vu2n9
— Punjab National Bank (@pnbindia) April 22, 2019

Tata Motors

Retweet count: 247

Favourite count: 361

What is the name of this Harrier’s colour? Take a screenshot of the correct name & stand a chance to win #VivoIPL tickets! #HarrierT20 #ContestAlert
Refer the T&Cs: https://t.co/UNaPHp9yoN pic.twitter.com/nulNKTUXTK
— Tata Motors (@TataMotors) April 23, 2019

Club Mahindra

Retweet count: 244

Favourite count: 2,568

Have you ever thought of spending a holiday staring at the mountains, listening to birdsong as the mist floats by? If you have, then head to the Club Mahindra resort in Kandaghat.
Share how you would spend your family vacation in Kandaghat.
— Club Mahindra (@clubmahindra) April 24, 2019

Source:

Campaign India