Campaign India Team
May 06, 2019

Unmetric Engagement Meter: Twitter top 20 (21-30 April)

Posts from Mahindra Rise, Thums Up, Benetton and more...

Unmetric Engagement Meter: Twitter top 20 (21-30 April)
Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.  
 
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
 
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Twitter basis the Unmetric Engagement Score.  
 
These are the ones at the top on the basis of retweets, from over a thousand with an engagement score of 1000, from 21-30 April.
 
Mahindra Rise
Retweet count: 3,542
Favourite count: 8,041
Thums Up
Retweet count: 1,018
Favourite count: 2,216
Benetton India 
Retweet count: 896
Favourite count:  9,947
Amul
Retweet count: 703
Favourite count:  2,961
Big Bazaar
Retweet count: 612
Favourite count:  351
Samsung Mobile India 
Retweet count: 600
Favourite count: 5,543
Uber Eats India
Retweet count: 573
Favourite count: 8,173 
Ticket New
Retweet count: 514
Favourite count: 818
OnePlus India
Retweet count: 364
Favourite count: 2,934
Durex India
Retweet count: 362
Favourite count: 2,266
Redmi India
Retweet count: 360
Favourite count: 1,982
Kingfisher Beer
Retweet count: 341
Favourite count: 3,398
ICICI Lombard GIC
Retweet count: 320
Favourite count: 1,844
OPPO India
Retweet count: 318
Favourite count: 700
Zomato India
Retweet count: 297
Favourite count: 754
Paytm Travel
Retweet count: 293
Favourite count: 294
Vivo India
Retweet count: 267
Favourite count: 449
Punjab National Bank
Retweet count: 248
Favourite count: 359
Tata Motors
Retweet count: 247
Favourite count: 361
Club Mahindra
Retweet count: 244
Favourite count: 2,568
Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.