X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
X transparency report reveals harmful content data
Elon Musk’s 'free speech' social platform discloses its content moderation practices.
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One year of Threads: Where does X's challenger stand among rivals?
Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.
Musk’s X sues advertisers over alleged ‘illegal boycott’
“We tried peace for two years, now it is war,” Musk posted on X about the lawsuit following a significant dip in adspend on the platform since 2023.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
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X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
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