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Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

Feb 03, 2025

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

Nov 20, 2024

X’s ad revenue continues to fall after Musk takeover: Warc

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

Sep 26, 2024

X transparency report reveals harmful content data

Elon Musk’s 'free speech' social platform discloses its content moderation practices.

Aug 27, 2024

One year of Threads: Where does X's challenger stand among rivals?

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

Aug 07, 2024

Musk’s X sues advertisers over alleged ‘illegal boycott’

“We tried peace for two years, now it is war,” Musk posted on X about the lawsuit following a significant dip in adspend on the platform since 2023.