UTI Mutual Fund names Contract ‘lead’ creative agency

Contract Advertising has been named the ‘lead’ creative agency for UTI Mutual Fund (UTI MF). The business will be handled by Contract’s Mumbai office. The account was won after a multi-agency pitch.

UTI MF would be celebrating its golden jubilee in the month of February and has planned activities through the year. Contract has been mandated with creating a 360-degree campaign for the same.

On the appointment, Leo Puri, managing director, UTI AMC, said, “We are happy to appoint Contract Advertising as the lead creative agency of UTI. Contract Advertising has been chosen through a multi-agency evaluation process for its strategic thinking, consumer insight and experience across multiple categories. This year, UTI will be celebrating its golden jubilee. 50 years marks a strong milestone in the history of UTI, an institution which has been the pioneer in the wealth creation since 1964. As we look to accelerate our growth going forward, Contract Advertising will help us to create the brand salience.”

Rana Barua, COO, Contract India, said, “We are extremely happy to partner with UTI MF. This gives us a fabulous opportunity to work with a legendary brand in a category that has great scope for gaining prominence in the current economic situation. Our partnership will also be focused at bringing back the relevance of sound investment in the life of the new-age consumers.”