Campaign India Team
Apr 02, 2008

UTV to launch biz channel by April end

UTV has formally announced the launch of its English business news channel, UTVi. It has tied up with Disney-ABC International Television, Asia Pacific for ABC News’ programming and services. Various programs of ABC will be aired on UTVi like Good Morning America, Evening News and 20-20.

UTV to launch biz channel by April end

UTV has formally announced the launch of its English business news channel, UTVi. It has tied up with Disney-ABC International Television, Asia Pacific for ABC News’ programming and services. Various programs of ABC will be aired on UTVi like Good Morning America, Evening News and 20-20.
A 360 degree marketing initiative is expected to roll out post launch, with former JWT creative director Ramki’s Cartwheel Creative handling the advertising duties. The account size is estimated to be about Rs 30-35 crore. The focus of the marketing campaign would be below-the-line activities.


Ronnie Screwvala, CEO, UTV Software Communications, said, “There is a clear gap between the English news channels. The first mover has about 75-80% market share and that leaves a lot of space which needs to be tapped.” Elaborating on the primary role of a business news channel, Screwvala commented, “The key objective for business channels should be to broad base themselves outside being a stock market channel. They also need to increase the audience base.”


The channel is expected to be launched by the end of April, with former CNBC anchor Govindraj Ethiraj and former Times Now anchor Mini Menon as the faces of the channel.

Source:
Campaign India

Related Articles

Just Published

1 hour ago

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.

1 hour ago

When tea hits the high notes: Brooke Bond’s musical ...

Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.

2 days ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.