Campaign India Team
Nov 07, 2022

Vaani Kapoor to endorse Lotus Make-Up

A brand film featuring the actor has been rolled out

Vaani Kapoor to endorse Lotus Make-Up
Lotus Make-Up has appointed actor Vaani Kapoor as brand ambassador for its natural makeup products. Kapoor's contract is for two years.
 
Kapoor features in a brand campaign which is spread across digital, OTT, OOH, social media, and at multiplexes across India.
 
Nitin Passi, chairperson and managing director, Lotus Herbals, said, “We are delighted to have Vaani Kapoor endorse the Lotus makeup brand since she resonates with our brand’s commitment towards clean and non-toxic beauty. We launched Lotus Make-Up in 2011 and were the first Indian vegan makeup brand to hit the market. Today’s discerning consumers are eco-conscious and are on the lookout for makeup products that provide safety, efficacy and ethical practices. The high-performance product offerings from Lotus makeup tick all the boxes and appeal to a wide spectrum of consumers who wish to use only natural products for their makeup regime."
 
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

3 hours ago

Magnite launches audience activation solution

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.

7 hours ago

Celebrating the winning alliance of human dreams ...

INSIDE THE AD: Shriram Finance's latest ad campaign, 'Together We Soar/Judenge, Udenge', captures the game-changing potential of combining individual aspirations with credit assistance.

1 day ago

Why traditional programmatic is holding you back

The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.