Vaani Kapoor is the new face for Fixderma

Cosmeceutical brand, Fixderma, has appointed Vaani Kapoor as its brand ambassador. 

 

She will start promoting the brand through a film from its latest campaign #MeetYourRealSelf. 

 

The digital campaign aims break to misconceptions around the usage of sunscreen, by stressing its benefits. It will be rolled out across the brand’s social media platforms, including Facebook, Instagram, and YouTube.

 

Along with this campaign, Kapoor will also be seen endorsing Fixderma’s newly launched products, including its Face21 brightening range, peelonate alternate day peeling cleanser and biphasic makeup remover.

 

Shaily Mehrotra, Founder and chief executive officer, Fixderma, said, “There is a lot of misinformation out there about the usage of sunscreen, leading the individuals to avoid its use, whereas, sunscreen is one of the most important elements in preventing skin cancer and premature ageing. The idea behind this campaign is to raise awareness about the importance of sunscreen while also encouraging people to embrace and maintain their true skin. We are glad to extend our association with Vaani Kapoor for our shadow SPF50 sunscreen since she truly embodies the spirit and ethos of Fixderma with her individuality and energy. Our goal is to increase the awareness amongst people that sunscreen is for everyone, regardless of gender or skin tone, and that they should always embrace their real self and protect their skin health.”