Jay Shah, the secretary of the Board of Control for Cricket in India (BCCI), took to his official X account to announce that Viacom18 has secured the broadcast rights for team India's home games. The deal includes both linear and digital platforms for five years.
This development signals the end of BCCI's association with Disney Star, which had notably retained the rights in 2018 with a deal valued at INR 6,138 crore.
The deal will be running till March 2028. Viacom18 also has the digital rights for the Indian Premier League and the TV and digital rights for the Women's Premier League.
Congratulations @viacom18 �� for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to…
— Jay Shah (@JayShah) August 31, 2023
Shah also expressed his gratitude to Disney Star for their support over the years.
Also a big thank you to @starindia @DisneyPlusHS for your support over the years. You played a key role in making India Cricket reach its fans across the globe. 2/2
— Jay Shah (@JayShah) August 31, 2023
.jpg&h=334&w=500&q=100&v=20170226&c=1)
