Goafest 2011 is underway at the Zuri White Sands Resort. View videos, photo galleries and updates from day one of Goafest 2011.
Goafest 2011 has begun and Campaign India will be bringing you up-to-date coverage of the festival with video interviews, Twitter updates, photo galleries and stories from the knowledge seminars.
WATCH Campaign India’s video of ASCI’s Creativity with a Conscience initiative, where we chat with ASCI board member Subhash Kamath and young adlanders on what makes the initiative special for them.
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As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
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Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.
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