Goafest 2011 is underway at the Zuri White Sands Resort. View videos, photo galleries and updates from day one of Goafest 2011.
Goafest 2011 has begun and Campaign India will be bringing you up-to-date coverage of the festival with video interviews, Twitter updates, photo galleries and stories from the knowledge seminars.
WATCH Campaign India’s video of ASCI’s Creativity with a Conscience initiative, where we chat with ASCI board member Subhash Kamath and young adlanders on what makes the initiative special for them.
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The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
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Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
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