Shortlists for the three categories of the Warc Awards for Effectiveness 2022 have been announced.
Indian entries have a total of three shortlists, of which DDB Mudra Group has two.
Business-to-Business
DDB Mudra's 'Social commerce says namaste' for Meesho is shortlisted in this category.
Customer Experience
DDB Mudra Group India has one for Spotify's 'There's a playlist for every emoji'.
Mindshare India's 'Making protein a routine during the lockdown' for Horlicks has also been shortlisted.
India had no shortlists in the 'Collaboration and Culture' category.
The remaining shortlists for the 'Brand Purpose', 'Instant Impact' and 'Sustained Growth' categories will be announced on 8 June. The winners of the Gold, Silver and Bronze awards for each of the six categories will be announced throughout the day on Thursday 23 June on warc.com. The Grands Prix winners will be revealed during the Effectiveness Show at the Cannes Lions International Festival of Creativity at the end of the same day.
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