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92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
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Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
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The Boston-based company is favoured by marketers for its SEO and analytics tools.
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
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