Campaign India Team
Jun 08, 2022

Warc Awards for Effectiveness 2022: Five more shortlists for India

Shortlists across three more categories announced. Total tally for India now stands at eight

Warc Awards for Effectiveness 2022: Five more shortlists for India
The organisers of the Warc Awards for Effectiveness 2022 have announced the final batch of shortlists. Indian entries received a total of five shortlists across the three categories.
 
In the first batch of shortlists India received three. 
 
Instant Impact
 
Among the 21 shortlists in the category, two are from India.
 
McCann's 'Winning the hearts and wallets of small town India' for Paytm and Ogilvy's 'Love in the time of Covid' for Center Fresh are in the running.
 
Sustained Growth
 
Oyo's 'Come to Oyo' is the only Indian entry shortlisted in this category.
 
Brand Purpose
 
Ogilvy has two shortlists in this category. One comes for Fevikwik's 'Fix it or Forfeit it', while the other is for Cadbury Celebrations' 'Not Just a Cadbury Ad 2.0'.
 
The winners of the Gold, Silver and Bronze awards for each of the six categories will be announced throughout the day on Thursday 23 June on warc.com. The Grands Prix winners will be revealed during the Effectiveness Show at the Cannes Lions International Festival of Creativity at the end of the same day. 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

10 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

12 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

12 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.