Campaign India Team
Sep 14, 2013

Weekend fun (2): Barcelona’s Messi drives Real Madrid’s Bale through a desert

WATCH the ad film created by Wieden+Kennedy here

Weekend fun (2): Barcelona’s Messi drives Real Madrid’s Bale through a desert

EA Sports’ flagship football game FIFA 14 releases later this month and will be available on PC, Xbox and Playstation.

For the launch, Wieden+Kennedy Amsterdam created a film featuring Barcelona’s Messi, Real Madrid’s Gareth Bale (the world’s most expensive player), Stephan El Shaarawy (AC Milan), Tim Cahill (Chelsea) and Javier Hernandez 'Chicharito' (Manchester United).

WATCH the film here:

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.