Campaign India Team
Sep 14, 2013

Weekend fun (2): Barcelona’s Messi drives Real Madrid’s Bale through a desert

WATCH the ad film created by Wieden+Kennedy here

Weekend fun (2): Barcelona’s Messi drives Real Madrid’s Bale through a desert

EA Sports’ flagship football game FIFA 14 releases later this month and will be available on PC, Xbox and Playstation.

For the launch, Wieden+Kennedy Amsterdam created a film featuring Barcelona’s Messi, Real Madrid’s Gareth Bale (the world’s most expensive player), Stephan El Shaarawy (AC Milan), Tim Cahill (Chelsea) and Javier Hernandez 'Chicharito' (Manchester United).

WATCH the film here:

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

2 days ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

2 days ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

2 days ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?