Campaign India Team
Jul 20, 2013

Weekend fun (2): Luis Suarez plays 'himself' for Abitab Bank

WATCH the film that features the Liverpool FC and Uruguay striker here

Weekend fun (2): Luis Suarez plays 'himself' for Abitab Bank

For those readers who follow football, they'll know all about Luis Suarez's
antics. For those who don't, here's a brief explanation: a 'highly
competitive' footballer, Suarez is arguably among the top 10 footballers in
the world currently. But he's not not always been in the news for the right
reasons; he's been labelled a 'diver' and cheat as his competitive spirit
sometimes goes a bit too far. Uruguay-based Abitab Bank has used that
characteristic to its advantage and rolled out a TVC which features Suarez
playing 'himself'.

Watch the ad which features Suarez diving, nudging keyboards and more here.
 

Source:
Campaign India

Related Articles

Just Published

2 days ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

3 days ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.