Weekend Wrap: 22 May

Eris Lifesciences gets Shilpa Shetty

Eris Lifesciences has launched a hand sanitiser brand - TruSaniz and announced the appointment of Shilpa Shetty as brand ambassador. The newly launched hand sanitiser is a part of the OTC product portfolio.

 

Kunal Girotra joins Fujifilm

Fujifilm India has announced the appointment of Kunal Girotra as national business manager for Instax range of cameras. Girotra moves from Sony where he was marketing head for PlayStation and sales head for PlayStation Software. 

 

IdeateLabs wins new business 

IdeateLabs has announced multiple new account wins. The accounts won include Tata Tele Business Services, UTI Mutual Fund, TransUnion CIBIL, IDC Technologies and Ashwin Sheth Group. 

 

IdeateLabs will be offering these brands services which include managing end-to-end digital solutions, communication strategy, performance marketing, lead generation, creative execution, campaign planning, social media management and digital asset mandates.

 

Instagram gets Deepika Padukone for 'Guides'

Instagram has partnered with Deepika Padukone to launch 'Guides', a way for people to discover curated, reliable recommendations from people they trust

 

‘Guides’ will first be focused on wellness and mental health content. Padukone has curated a

 

‘Wellness Guide’ on Instagram, as part of the ongoing global mental health awareness month. The ‘Wellness Guide’ is Instagram’s new feature to keep people inspired during these tough times. Globally, Instagram is enabling public figures and creators to connect with expert organisations to share resources during this time, and for India, it is Deepika Padukone, along with The Live Laugh Love Foundation, that has curated this guide.

 

OnePlus appoints Navnit Nakra

OnePlus has appointed Navnit Nakra as vice president and chief strategy officer, OnePlus India. Nakra will head the company’s corporate strategy plans. He moves from Apple where he was head of affordability in India.