Weekend Wrap: 28 April 2017

Status Quo for Baahubali

 

Apparel manufacturer Status Quo announced its association as the official fashion partner for the Baahubali franchise. The brand launched an exclusive range of ‘Baahubali’ apparels for men with an aim to bring to life the Indian Epic, Baahubali through its popular and lead characters like Baahubali, Bhallala Deva and Kattappa among others.

 

Nucleus PR is part of a global network

 

PR Boutiques International (PRBI), a worldwide collaborative network of boutique public relations firms, has added the first member from the Asian sub-continent. Nucleus Public Relations, headquartered in Bangalore, India will become a member of the network that now has 37 agencies, across 13 countries. 

 

ZEE takes its offering to Mexico and Ecuador

 

Indian content company, Zee Entertainment Enterprises (ZEEL) has announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. With this, ZEE becomes the first Indian broadcaster to take mainstream channels to LATAM. Zee Mundo will be available in Mexico on Sky, a leading Pay-TV satellite provider and in Ecuador on TV Cable.

 

Tata Cliq appoints Kishore Mardikar

 

Tata group’s multi-brand Phygital e-commerce player, TataCliq.com has appointed Kishore Mardikar as chief – brand marketing and institutional sales. He will spearhead the marketing and customer retention initiatives at TataCLiQ.com, and will also build the institutional sales setup. Mardikar started his career with Tata Technologies and held key positions at Tata Teleservices and Roots Corporation (Ginger). Prior to joining TataCLiQ.com, he served as the Vice President, Marketing at TATA SIA Airlines Limited (Vistara) where he played key role in the launch of Vistara brand and building its Frequent Flyer program – Club Vistara.