Campaign India Team
Nov 05, 2020

Weekend Wrap: 6 November

In the news: Grey Cell Public Relations, Poonawalla Finance, Pulp Strategy, Vega, Wow Skin Science

Vega and Wow Skin Science have appointed Ananya Panday and Bhumi Pednekar as brand ambassadors
Vega and Wow Skin Science have appointed Ananya Panday and Bhumi Pednekar as brand ambassadors
C Ahead appoints Grey Cell Public Relations
 
Grey Cell Public Relations has bagged the PR mandate for C Ahead Digital. C Ahead Digital is an information technology company that offers customers and growth by using tools and techniques to deliver services faster, better and affordable in the most efficient and flexible manner.
 
Poonawalla Finance appoints Amerjeet Kaur to lead communication and PR
 
Poonawalla Finance has announced the appointment of Amarjeet Kaur as head – communications and PR. Kaur joins the leadership team of Poonawalla Finance and her mandate is to build a strong internal and external communications framework and position the company as a leading digital-lending NBFC. Kaur will be based in Pune and report to Abhay Bhutada, MD, and CEO. She moves from Cipla where she was head – communications and PR. 
 
Pickrr assigns digital and creative to Pulp Strategy
Pulp Strategy has bagged the digital and creative mandate for Pickrr. The account was won post a multi-agency pitch. Along with digital and creative, the agency will also help grow the brand’s digital presence through media planning, media buying and content marketing. Pickrr is a virtual logistics provider catering to the needs of small and medium businesses across the country. 
 
Ananya Panday for Vega 
 
Beauty accessory brand Vega has announced the appointment of Ananya Panday as brand ambassador. The brand believes that Panday's appeal among the youth in the country because of her following across media makes her the perfect fit as brand ambassador. 
 
Wow Skin Science gets Bhumi Pednekar
 
Skincare and wellness brand, Wow Skin Science has announced an association with Bollywood actor Bhumi Pednekar. Pednekar will endorse Wow's range of skincare products. 
 

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Virtual influencers: The future of brand storytellin...

SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.

13 hours ago

Ad industry hiring heats up: 9% growth steady amid ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.

13 hours ago

Duroflex redefines love and comfort for modern couples

This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.

1 day ago

India's OTC market: Combining tradition and tech ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.