Piggybacking on the upcoming festive season, Whirlpool has rolled out a campaign with an objective of aligning the brand offering of 6th Sense with celebrations.
“The commercial showcases how Whirlpool appliances with their cutting edge technology – the 6th Sense Technology – help improve the quality of life for the modern homemakers significantly through appliances that make their household work simpler and quick,” explains Akshatha Bhat, group manager, Draftfcb + Ulka. “The commercial which also leverages a powerful insight – the fact that in most festivals when guests come in to celebrate, the homemaker is left out of the gaiety as she is busy preparing food for the guests, getting her children ready and completing other essential household tasks.”
Positioning Whirlpool as modern woman’s ‘magic in homemaking’, the campaign is built around the creative concept that nothing can come in the way of a homemaker’s celebration during this festival, thanks to Whirpool’s 6th Sense range of appliances.
Watch the TVC here:
“The commercial showcases how Whirlpool appliances with their cutting edge technology – the 6th Sense Technology – help improve the quality of life for the modern homemakers significantly through appliances that make their household work simpler and quick,” explains Akshatha Bhat, group manager, Draftfcb + Ulka. “The commercial which also leverages a powerful insight – the fact that in most festivals when guests come in to celebrate, the homemaker is left out of the gaiety as she is busy preparing food for the guests, getting her children ready and completing other essential household tasks.”
Positioning Whirlpool as modern woman’s ‘magic in homemaking’, the campaign is built around the creative concept that nothing can come in the way of a homemaker’s celebration during this festival, thanks to Whirpool’s 6th Sense range of appliances.
Watch the TVC here:
Whirlpool 'Diwali' from Campaign India on Vimeo.
Credits:
Project: Whirlpool 6th Sense Diwali Promo TVC
Brief: Nothing can come in the way of a homemaker’s celebrations during this festival
Client: Whirlpool of India Pvt. Ltd.
Agency: Draftfcb + Ulka
Creative Director: Shiveshwar Raj Singh
Copywriter: Vikram Sengupta
Account Management: Sanjeev Bhargava, Sridharan Iyer, Akshatha Bhat
Director: Adarsh Gupta
Art Director: Minal
Production house: Nirvana Films
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