Marketing
Christine Birkner
Aug 03, 2017

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.

MLS commissioner Don Garber, Chicago Fire owner and chairman Andrew Hauptman, Chicago mayor Rahm Emanuel, Chicago Sports Commissioner Executive Director Kara Bachman and Target VP of Marketing William White (left to right). Photo by Mike DiNovo.

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