Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jan 28, 2009
Why "The Mac is Obama, Microsoft is McCain"
Steve Jobs didn't say that. On the 25th anniversary of the original Macintosh I chanced upon this provocative quote in an article by Steven Levy, senior writer of Wired. It was contrarian, controversial and cultural. Very much like the Mac.Apple introduced the Mac with the famous "1984" television commercial made by Ridley Scott that ran on the Super Bowl. This spot, that was aired only once, invoked author George Orwell's message and stood as a warning against conformity.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
PROMOTED
Jun 29, 2025
Josy Paul: Cannes Homecoming will be like a ...
Advertising
Dec 11, 2023
24 hours with… Josy Paul
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
25 minutes ago
Why the future belongs to digitally-native, ...
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
Advertising
1 hour ago
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
3 hours ago
Vipul Amrutlal Shah expands into digital and music ...
The launch of Sunshine Pictures Digital and Sunshine Music extends the banner’s presence into digital content and music.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
3 hours ago
Maars Communicates named strategic communications ...
This comes as the company seeks to accelerates its growth plans in the kids’ wellness segment.
