Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jan 28, 2009
Why "The Mac is Obama, Microsoft is McCain"
Steve Jobs didn't say that. On the 25th anniversary of the original Macintosh I chanced upon this provocative quote in an article by Steven Levy, senior writer of Wired. It was contrarian, controversial and cultural. Very much like the Mac.Apple introduced the Mac with the famous "1984" television commercial made by Ridley Scott that ran on the Super Bowl. This spot, that was aired only once, invoked author George Orwell's message and stood as a warning against conformity.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
PROMOTED
Jun 29, 2025
Josy Paul: Cannes Homecoming will be like a ...
Advertising
Dec 11, 2023
24 hours with… Josy Paul
Just Published
Advertising
3 hours ago
Balaji Wafers appoints Creativefuel as social and ...
The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.
Opinion
5 hours ago
From spectacle to substance: what CES 2026 revealed ...
The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.
The Work
6 hours ago
When the son walks his mother down the aisle
Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.
Advertising
6 hours ago
The new battleground for brand loyalty
Vinod Kunj decodes why vernacular is the real vox populi (voice of the people).
