Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jan 28, 2009
Why "The Mac is Obama, Microsoft is McCain"
Steve Jobs didn't say that. On the 25th anniversary of the original Macintosh I chanced upon this provocative quote in an article by Steven Levy, senior writer of Wired. It was contrarian, controversial and cultural. Very much like the Mac.Apple introduced the Mac with the famous "1984" television commercial made by Ridley Scott that ran on the Super Bowl. This spot, that was aired only once, invoked author George Orwell's message and stood as a warning against conformity.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
PROMOTED
Jun 29, 2025
Josy Paul: Cannes Homecoming will be like a ...
Advertising
Dec 11, 2023
24 hours with… Josy Paul
Just Published
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
1 hour ago
Kotak Education Foundation launches impact film on ...
The film uses real stories to highlight how timely educational support helped students rebuild their futures after the pandemic.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
1 hour ago
Joy Personal Care launches ‘Behenhood’ campaign ...
The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
1 hour ago
GlobalLogic appoints LuJean Smith as chief ...
Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Media
1 hour ago
Ormax Media launches weekly OTT viewership report ...
The new syndicated product aims to bring consistency and transparency to OTT viewership measurement for India’s media, advertising and content ecosystem.
