Emily Tan
Jul 05, 2018

WPP threatens to pull Sorrell's £20m bonus if he wins MediaMonks bid

WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executive, Sir Martin Sorrell.

WPP threatens to pull Sorrell's £20m bonus if he wins MediaMonks bid
WPP has reportedly warned Sorrell (pictured) that if he wins the bid for the agency, he stands to lose his £20m bonus as he may be in breach of a confidentiality clause in his contract that precludes him from using information gleaned while still running the company. 
 
A spokesman for Sorrell described the warning letter issued by WPP's legal firm, Slaughter and May, as "bollocks". He told The Times that Sorrell would resist any attempt to withhold future bonus payments.
 
When contacted by Campaign UK, the spokesman said Sorrell had nothing further to add. 
 
On Tuesday, it was reported by the Financial Times that Sorrell's S4 Capital is looking into buying the Dutch-based digital content production company, as its first acquisition. 
 
Sorrell is believed to have been an admirer of MediaMonks during his days at WPP, when he was an investor in digital content business Vice Media.
 
Despite the resources of WPP, S4 Capital may have a strong chance of winning the bid as MediaMonks founders may "decide that protecting [its culture] from the crushing embrace of a tech behemoth is more important than achieving the highest price for the business," Tristan Rice, partner at M&A firm SI Partners told Campaign in a prior interview. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

1 day ago

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

1 day ago

AI meets authenticity: The future formula for brand ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

2 days ago

Will user-generated content dominate brand ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.