Year-ender 2021: 'New age Indian brands will be seen adopting metaverse advertising'- Rahul Mishra

Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.  

Here's what Rahul Mishra, head of marketing and communications, Shemaroo Entertainment, had to say:

Your stand-out moment or learning from 2021?

The emergence of 41 startup unicorns from India that reflects the undying spirit of our startup ecosystem. The grit, belief, and agility, shown by each of these founders who stood tall beating the pandemic odds to turn into unicorns are remarkable. Having a positive outlook and looking at a crisis as an opportunity is something that sets them apart and is a key learning. 

Another common thread among these unicorns is the digital-first approach. Technology has played a significant role in creating successful business models. Most of them have leveraged technology in the best possible way, from redefining their internal processes to strengthening the value propositions for their customers. 

An outrageous prediction for 2022? 

Some of the new age Indian brands will be seen adopting metaverse advertising, which is making its way to being the next big thing and revolutionising the traditional digital advertising formats.

Since metaverses are experiential and immersive, it allows brands to offer the same immersive experience with their ads and marketing initiatives. For example, you can have a branded installation or event that lets users interact and engage. This helps in creating long-lasting brand experiences and is less invasive than what we experience with digital advertising today. 

Also read: 

Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey

Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata 

Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora 

Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos 

Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi

Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria

Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua 

Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan

Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas

Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah

Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani

Year-ender 2021: 'Believe in people, their resilience and their creativity' – Gautham Narayanan

Year-ender 2021: ‘We aimed at bringing about a change in attitude towards vaccine hesitancy’ - Prathyusha Agarwal

Year-ender 2021: 'Hopefully, the only mask we will need to know of, is the one you wear to a masquerade party' - Anil Nair

Year-ender 2021: 'Policymakers will take note of long-pending requests from the radio industry'- Nisha Narayanan