Campaign India Team
Feb 12, 2011

Your weekend reading list

Shiv Sethuraman, chief executive officer, TBWA India, makes his recommendations for your bookshelf

Your weekend reading list

Shiv Sethuraman, chief executive officer, TBWA India, had the following suggestions for this week's reading list:

 

 

"Am currently bang-smack-in-the-middle of two fascinating books. The first is called 'Parisians' by Graham Robb. It is the story of one of the world's most enduringly fascinating cities as seen by its famous, infamous and sometimes anonymous inhabitants. You will meet Emile Zola, Sartre, Miles Davis and Hitler among others and see Paris as they saw it. For me, one more perspective on a city I've had the pleasure to call home for eight years.


The other book I am reading is book three in a series on Genghis Khan called 'Bones of the Hills' by Conn Iggulden. The books take a fascinating look at the man who created the world's largest contiguous empire. His precarious childhood, his rise to power among the tribes of Mongolia and his fierce ambition to destroy the Chin empire make for a thrilling read. Crack for history junkies!"

Source:
Campaign India

Related Articles

Just Published

23 hours ago

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

23 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

1 day ago

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

1 day ago

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.