Campaign India Team
Feb 12, 2011

Your weekend reading list

Shiv Sethuraman, chief executive officer, TBWA India, makes his recommendations for your bookshelf

Your weekend reading list

Shiv Sethuraman, chief executive officer, TBWA India, had the following suggestions for this week's reading list:

 

 

"Am currently bang-smack-in-the-middle of two fascinating books. The first is called 'Parisians' by Graham Robb. It is the story of one of the world's most enduringly fascinating cities as seen by its famous, infamous and sometimes anonymous inhabitants. You will meet Emile Zola, Sartre, Miles Davis and Hitler among others and see Paris as they saw it. For me, one more perspective on a city I've had the pleasure to call home for eight years.


The other book I am reading is book three in a series on Genghis Khan called 'Bones of the Hills' by Conn Iggulden. The books take a fascinating look at the man who created the world's largest contiguous empire. His precarious childhood, his rise to power among the tribes of Mongolia and his fierce ambition to destroy the Chin empire make for a thrilling read. Crack for history junkies!"

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

2 days ago

EBITDA targets and vowel-free branding drive ...

The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.

2 days ago

Glam21 launches wedding campaign with Avneet Kaur ...

The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.

2 days ago

Ikonic Professional partners Sahher Bambba for ...

The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.