Campaign India Team
Feb 26, 2011

Your weekend reading list

Contract Advertising’s Kumar Subramaniam has a couple of recommendations

Your weekend reading list

Kumar Subramaniam, executive vice president, Contract Advertising suggests what you could pick up this weekend:

 

 

I just finished reading Ken Follett’s ‘Fall of the Giants’. A thick door-stopper of a book, it is a racy thriller set around World War 1. While we have read a lot of fiction and non-fiction around WW 2, the first War is a bit more remote. This one helped fill some of that gap in a breezy way. And typically for such books, it has a titillating mix of “assumed facts” thrown into make it eminently readable in a few sittings.

I am currently reading ‘India After Gandhi’ by Ramachandra Guha. It’s a book about our country after independence, and the events and people who shaped us into what we are. As I read the book, I am also immensely thankful that we had some outstanding individuals who steered India from what was deemed to be a set-up for failure, to a country of possibilities. These people (lot of who are pretty much unknown outside academia) and their talent also makes me feel quite despondent at our current lot of leaders.

Source:
Campaign India

Related Articles

Just Published

9 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

9 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

9 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

11 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.