Campaign India Team
Feb 26, 2011

Your weekend reading list

Contract Advertising’s Kumar Subramaniam has a couple of recommendations

Your weekend reading list

Kumar Subramaniam, executive vice president, Contract Advertising suggests what you could pick up this weekend:

 

 

I just finished reading Ken Follett’s ‘Fall of the Giants’. A thick door-stopper of a book, it is a racy thriller set around World War 1. While we have read a lot of fiction and non-fiction around WW 2, the first War is a bit more remote. This one helped fill some of that gap in a breezy way. And typically for such books, it has a titillating mix of “assumed facts” thrown into make it eminently readable in a few sittings.

I am currently reading ‘India After Gandhi’ by Ramachandra Guha. It’s a book about our country after independence, and the events and people who shaped us into what we are. As I read the book, I am also immensely thankful that we had some outstanding individuals who steered India from what was deemed to be a set-up for failure, to a country of possibilities. These people (lot of who are pretty much unknown outside academia) and their talent also makes me feel quite despondent at our current lot of leaders.

Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

2 days ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.