Campaign India Team
Nov 25, 2022

Zee Media Corporation restructures Zee Hindustan

Announces the launch of a documentary channel

Zee Media Corporation restructures Zee Hindustan
Zee Media Corporation has announced the overall restructuring of Zee Hindustan, one of its flagship channels. 
 
The media conglomerate aims to re-brand the channel to meet the ever-evolving changes in consumer preference for content. 
 
For this pursuit, Zee Media has chalked out a revived approach to build a connect between its content and audience. It will diversify its current bouquet of content by introducing a documentary channel shortly along with multi-format factual content that resonates across segments. 
 
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

21 hours ago

Omnicom 'incredibly well prepared' for IPG merger; ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.

22 hours ago

Google Meridian: Campaign effectiveness or cost ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?

22 hours ago

Kaizzen enters public affairs, making a play in ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between businesses and policymakers through strategic advocacy.