Campaign India Team
Nov 25, 2022

Zee Media Corporation restructures Zee Hindustan

Announces the launch of a documentary channel

Zee Media Corporation restructures Zee Hindustan
Zee Media Corporation has announced the overall restructuring of Zee Hindustan, one of its flagship channels. 
 
The media conglomerate aims to re-brand the channel to meet the ever-evolving changes in consumer preference for content. 
 
For this pursuit, Zee Media has chalked out a revived approach to build a connect between its content and audience. It will diversify its current bouquet of content by introducing a documentary channel shortly along with multi-format factual content that resonates across segments. 
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Musk's X sues Lego, Nestlé, Colgate, Shell over ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

4 hours ago

Better Nut reinvents pistachios as urban consumer’s ...

The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for time-starved buyers.

4 hours ago

Budget 2025 evokes positive reactions from India’s ...

India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital transformation, and MSMEs and startups.

6 hours ago

Motilal Oswal rebrands with a fresh look to tap ...

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and first-jobbers with a modern, relatable investment approach.