Campaign India Team
Feb 13, 2018

ZEE5 assigns media duties to Carat

The account was won post a multi-agency pitch

ZEE5 assigns media duties to Carat
ZEEL has appointed the media duties for its to be launched digital entertainment platform, ZEE5 to Carat. The agency won the account post a multi-agency pitch. The mandate includes media planning and buying. Carat's Mumbai office will manage the account. Suman Pal, senior business director, Carat will be heading the account. 
 
Archana Anand, digital head, ZEE5 India, said: “We are delighted to have Carat on board as our media partner. We were keen to collaborate with an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying, and Carat had excellent credentials on this front.”
 
Rajni Menon, CEO (India), Carat Media, said: “ZEE5 has been in the news for some time and we are extremely excited about bagging the account. The platform offers viewers an extremely innovative viewing experience and we will adopt an equally innovative and consistent approach to ensure that their digital platform gains a strong foothold among their audiences. With the DAN group’s integrated approach and capabilities of delivering end-to-end solutions, we are confident of establishing a strong connect with the digital consumers of India.”
 
ZEE5's offerings will include originals, movies and live TV. 
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

21 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

21 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

22 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.