Zenith Optimedia to handle Foodpanda's media mandate

Zenith Optimedia has won the media mandate for Foodpanda.in. The account was won following a multi-agency pitch. The agency will be charged with Foodpanda's media planning and buying in addition to handling the digital duties as well. 

 

Hari Krishnan, MD, ZenithOptimedia, said, “We are happy to bring on board a client like Foodpanda and look forward to doing some really exciting work with them.”

 

Rohit Chadda, MD and co-founder, Foodpanda, added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

 

Anupriya Acharya, group CEO, ZenithOptimedia, commented, “Over time we have expanded our presence in this sector where the ROI can be tracked 24X7. Also, this further consolidates our relationship with Rocket Internet, beyond Jabong and FabFurnish.”