ZenithOptimedia appoints Satyajit Sen as new CEO

ZenithOptimedia (ZO) has promoted Satyajit Sen (pictured), former managing director (North), ZO, to the post of CEO with immediate effect. Ambika Srivastava, who held the position of the agency’s CEO since 2004, will continue to guide the agency in her new role as chairman, in addition to her other major duty as chairman of the Vivaki Media Exchange.

Commenting on the promotions, Philip Talbot, CEO of ZenithOptimedia APAC said, “In the five years since we launched ZenithOptimedia in India, we have achieved phenomenal success due to the hard work and passion of the talented team of people Ambika put together in India. As we continue to grow and expand, it is only right that we reward and promote those people who were instrumental in our success. Satyajit richly deserves this promotion and with Ambika’s guidance, I am sure we will continue to achieve success. His profound knowledge and understanding of the Indian media market as well as clients' businesses and deep insight of the challenges facing our industry has earned him a reputation as a trusted and respected leader.”

“This is a very exciting opportunity for me. My new role involves taking on new challenges and carrying forward the thought leadership of ROI,” said Sen. "Ambika has been a great leader who has created incredible benchmarks for us at ZenithOptimedia India and I am looking forward to carrying that legacy and taking this team to newer heights through stronger client relationships – current and new, and re-affirming our commitment to ROI.”

"I have a high regard for Satyajit having worked with him closely for more than three years,” said Ambika Srivastava. "His passion and commitment in ensuring that our clients continue to get superior ROI has today made ZenithOptimedia a very strong media agency. I am convinced that Satyajit will lead and build ZenithOptimedia as an agency providing the best ROI.”